5/15/2023 0 Comments Snapchat monthly active users…and only started providing them with analytics functions in 2018 The app creators took a whole 6 years to recognize the importance of verification for social media influencers and only began allowing it in 2017. The app was founded in 2011, but for a long time, only celebrities and musicians like Kylie Jenner or Rihanna could get verified on the platform. Snapchat only began allowing influencers to get verified status in 2017… As a result of this comment, Snapchats stocks fell by 6%, which is estimated to have cost them over $1.3 billion. However, the star reportedly has a rough relationship with the app and tweeted that she ‘never opens Snapchat anymore’. The star has 36.5 million subscribers (at the time of writing). This will come as no surprise to many, as Kylie Jenner is one of the most-followed people on nearly every platform in the world. Kylie Jenner is the most followed Snapchat creator Here are some Snapchat statistics relating to influencer activity on the app. Like most social platforms, Snapchat is a hub for influencers and influencer marketing. Source: Snapchat for business 3 Snapchat influencer statistics Since a good percentage of Snapchat users fall into this age range, it makes the app a powerful tool for marketers. On average, 55% of Genz’s can recall an ad after watching it for only a couple of seconds. ![]() GenZ’s are particularly receptive when it comes to viewing and recalling ads that they’ve seen online. It only takes between 0 and 2 seconds to reach GenZ’s on Snapchat with an ad According to Snapchat for business, the app reaches around 3/4 of all internet users in this age group. If you have a predominantly young target audience made up of Gen Z’s or Millennials, you can’t go wrong with using Snapchat for marketing. Snapchat reaches 75% of Millennials and Gen Zs Snapchatters are keen to share their purchases with their followers, which is great news for brands. According to statistics published by Snapchat, users on the app are 45% more likely to mention brands after making purchases than they are on any other app. If you’re keen to build brand awareness on social media, Snapchat could be a good place to start. Snapchatters are 45% more likely to mention a brand online after making a purchase In 2019, for example, the ad revenue for the platform stood at around $1.5 billion. This is a huge increase from previous years’ figures. In 2021, Snapchat’s ad revenue is expected to reach $2.62 billion. Snapchats estimated revenue for 2021 is $2.62 BillionĪccording to the latest figures, Snapchat makes a sizable amount of ad revenue every year. If you want to incorporate the messaging app into your social media strategy this year, here are some Snapchat statistics you should know. However, despite its potential, Snapchat is still underutilized by many marketers. This is especially true if you’re targeting a younger audience. Snapchat can be a fantastic marketing channel for businesses that are looking to generate leads, build awareness, and increase their revenue. Source: Statista 7 Snapchat marketing and revenue statistics Interestingly, this gender split is in contrast to both Facebook Messenger and WhatsApp, which have more active male than female users. Clearly, Snapchat is more popular amongst a female audience. This refers specifically to users in the US. Want to know more about exactly who is using Snapchat? Check out these Snapchat statistics relating to user demographics. Source: Statista 4 Snapchat demographic statistics While 57% is still the majority, this stat still shows that the Snapchat user base might not be quite as active as other messaging apps. More than half of Snapchatters in the US open the photo sharing app on a daily basis, compared to 79% which open it at least once per month. 57% of Android Snapchat users access the app on a daily basis That works out as around 2 Snaps for every 3 daily Snapchat users. Unlike other messaging apps, Snaps are a core premise of Snapchat, so it’s not that surprising that users open the camera over 20 times and create over 210 million of them per day. Snaps are photos you send through the app to your friends. Over 210 million Snaps are created every day ![]() According to a recent financial report, the average Snapchat user opened the app over 30 times per day in the second quarter of 2020. They don’t just open it once or twice, but rather keep checking in throughout their day. Snapchat users seem to be pretty active when it comes to interacting with the app. Snapchat users open the app around 30 times every day
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